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Entrepreneurial Schizophrenia ®
Table of Contents
Ch01 - Small Business IS personal
20 Beginning in the Middle
22 "It's NOT just business"
23 You’re Not Crazy...You're Eccentric
24 Freedom to work ALL THE TIME
25 Letting Your Passion IN
27 Measuring Your Wake
30 Consider the Miners
32 Dealing with your Boss(es)
35 A Balancing Act
38 Emotions, Stress and Hormones
41 Balance Your Brain!
44 Your Memory IS the Reward
47 The ‘dash’ Between Birth-Death
49 When it’s NOT Personal
51 Baggage can be GOOD!
52 A Legacy of Principles
54 Maslow's Hierarchy of Needs
55 Wrap up
Ch02 - Bootstrapping with NO Boots
58 Debt-free growth
60 What’s in your hand?
64 Ask, Ask, Ask
65 It’s Free – Get it
68 Leap-frogging or... paid R&D
69 From Digital to Bricks & Mortar
71 Find your 'Cause'
72 Maximizing in a niche
76 Barter-Trade-Exchange
78 'Discovery' Camping
Ch03 - Business vs. Busyness
82 Time Management and Planning
86 Chunking it down
88 Focus and Reward
91 Tunnel Vision on A1
92 The Milk Stool
94 Assessing Risk and ROI
97 You’re NOT Jesus Jr.
99 When to Jump and when to Bail
101 Don’t just TALK about ACTION
104 A Barrel of Bricks
Ch04 - Media, Marketing and Web Technology
108 Blowing your OWN horn
110 Creating a 'Mini Me'
112 Working 'Out-of-the-Cubicle'
114 Presentation and Organization
116 SW, SW, SW, N
118 Fire-hosing vs. Whip-ping
120 Get a referral or settle for .01%
122 Dumb POWER
124 The 'We' in FREE
126 Convergence
128 Synergy in Relational Networks
130 Whales vs. Wabbits
132 Invest in Tools
134 The Six Factors
136 Giving Recognition
138 Passion in your Promotion
140 Facts Tell – Stories Sell
142 Fear of Loss
144 Black is a Fact
147 Chapter Wrap Up
Ch05 - Creativity and Invention
150 Question Transformations
152 Creative Whack Pack
154 Mental Cross-training
156 Shifting your par-uh-dahym
158 Sleeping on it. Zzzz...
160 Brilliant Silence
162 Claiming your ‘POWER’ hour!
164 There’s nothing new?
166 Thinking in the ‘GAP’
168 It’s called RESEARCH?
170 "Give me a Break!"
172 Inspiration: Get it – do it!
174 An 'intuitive' plumb
176 Sarah Little-Turnbull
Ch06 - Working as a Couple
180 Nothing Better Tougher
181 All Work and No Play?
182 Spats, Rows, Battles and Wars
184 Barnes, Mark & Iris
186 Staying Accountable in Vegas!
188 CompLeting or Competing?
190 Emotional Savings Account!
192 Duke, Charlie & Dottie
194 Packing Their Scent
196 Hardin, Dwight & Laura
198 Invisible Baggage
200 Communication and Feedback
202 Kerr, Graham and Treena
204 Whose job is this anyway?
206 Landis, Alan and Paula
208 Intimacy; by the Books.
210 Le, Kevin and Linh
212 Edification and Recognition
214 Developing your Domestic Diva
216 Rush, Dean and Vicki
218 Pick Your Corner
220 Sharman, Bill & Kathy
222 Setting Boundaries
224 Lord, Facilitator or Fool?
226 Time-out
Ch07 - Mental Survival Skills
230 Abundance vs. Scarcity
234 Finding the Pony
236 Life-long Learning
238 Cooperative or Competitive?
240 Pay your boss first
242 Revolution and evolution in business
244 Slavery of Debt
246 Faith, bills, work and provision
248 Going 'the Distance'
250 Distinction is POWER
252 Follow-up and feedback
254 Don’t go it alone
256 Unconsciously incompetent
257 I do - you watch
Ch08 - The Carrot, the Partner and other Cons
258 A $5000 doorknob
260 The Specifications Con
262 Worker Comp Setup
263 Factory Certified
266 Advanced Fee Fraud
269 “Trust me” - yeah right!
270 Peeking under the hood
271 If you... Then I’ll....
272 The ‘Family’ Discount
273 The ‘Use’ Tax
275 “Let me handle the money”
276 10% of nothing!
278 Joint venture, Partner or Owner?
279 Selling 'The Dream'
284 Fox in the Hen House
286 The ‘demo’ for spec sales!
287 Oh yeah, I learned this before!
Ch09 - Principles of Faith
288 Planning for the ‘miraculous’
290 Listen to your ‘Knower’
291 Asking for what's already there
292 Consider IT ALL joy?
293 Expectancy Theory
296 Leaping Tall Buildings
298 Prepared for flats
300 Take less stuff
301 Take notes
302 Forgiveness vs. Forgetfulness
303 Who’s ‘looking’ anyway?
305 Oh yeah, I learned this before!
Ch10 - Covering Your Assets
306 Non-Disclosure Non-compete
308 Justice isn’t about the truth
310 Collecting is the tough part
312 Documentation (yes and no)
314 DBA, SOLE or LLC?
316 Patience with Patents
318 Trademarks™ 4U®
320 URLs and Domains
324 PIP insurance
325 Exit strategy!
326 My hope for you...
327 What's next?
Read Ch01:01
This is a PDF format sample of the complete book, taken from Chapter 01: Part 01:
>> Chapter One: Part 01
 Listen Ch04.05
Listen to a narration sample from Chapter 04 Part 05 on mp3
>> Chapter Four: Part 05
 Beginning in the Middle
All stories have a beginning. Entrepreneurial Schizophrenia® seems to be starting in the middle.
Let me explain:
I've just come back from the middle of three Trans-America expeditions. These are solo, self-supported, Trans-America cycling events where I have ridden from coast-to-coast. 2005 was Seattle to New York City. In 2006, the intention was to ride from the Golden Gate to the White House.
All along the way, I planned on recording Entrepreneurial Schizophrenia®. Unfortunately, the weather prohibited getting through some of the passes, as they were still under numerous feet of snow. I had snow flurries during the day and 20 degree weather at night. I had a 45 degree sleeping bag and wore everything I carried - and still couldn't get warm unless I was peddling up a mountain or taking a hot shower at a KOA.
Somewhere in the middle of Nevada, I realized that I needed to have a good 'talkin' with my boss. I and he, being self-employed, we decided to be gracious and give me the time-off to return to the studio to record.
So, here I am - my boss and I - in agreement that the greatest thing that I need to be doing with my time is investing it to the greatest service of the largest number of people. And, rather than simply riding across the country so that I can have something spectacular and entertaining to boast about, I’ll have a memoir to share which is from the depths of my heart - my experiences in life and business - for you to pick through to see which ones apply, and which ones you can glean principles from, to add to your journey as an entrepreneur - so that you don’t go crazy in the process of fulfilling your destiny by blessing those in your family and in your sphere of influence and in your community.
"I count him braver who overcomes his desires than him who conquers his enemies; for the hardest victory is the victory over self."
Aristotle
So... here we are making a proper written introduction to Entrepreneurial Schizophrenia®, following the ten hour audio set and workshop series.
Throughout this set of topics, you'll find things that will stick like well cooked pasta on a wall. These are lessons, ideas and beliefs that I have - that have NOT been medically proven to be a cure for imagined or authentic schizophrenia, but they are certainly tools that you can employ to keep from thinking that your crazy - and to stick to your dream and your passion long enough to see it come to fruition. After all, persevering will cost you greatly, as it has all the great people of history, because it's a matter of faith - believing in something you don't yet see while those around you shake their heads.
What I want to do through this series is to empower you with some of my life lessons so that you don’t have to go down those roads, and alleys, and tangents yourself. You can learn from me and hopefully make a quicker path to your destination and your destiny.
Let's get going with Entrepreneurial Schizophrenia®.
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